How to Turn a Blog Post Into a LinkedIn Carousel

To turn a blog post into a LinkedIn carousel, pull out the one main idea, break it into 6 to 10 short slides with one point per slide, design them in a square or portrait size, and upload them to LinkedIn as a PDF. A good blog post already has most of what you need. The work is cutting it down, not writing something new.

Here's how to do it step by step, with a real example.

What you'll end up with

• One carousel of 6 to 10 slides.
• A short post to go with it.
• Often, 2 or 3 carousels from one long blog post, if it covers several ideas.

Carousels work well on LinkedIn because people swipe through them. Each swipe is a small signal that someone is paying attention, and the format makes steps, lists, and frameworks easy to follow.

What you need

• A blog post with a clear structure: steps, a list, a framework, or a before-and-after. These turn into slides easily.
• A design tool. Canva, Google Slides, or PowerPoint all work. So do carousel makers built for LinkedIn.
• A way to save as PDF. LinkedIn carousels are uploaded as documents, and PDF is the usual format.
• About 30 to 60 minutes for your first one.

Step 1: Pick one idea

Don't turn the whole blog post into one carousel. A 2,000-word post might hold three different carousels.

Read the post and ask: what's the one thing a reader should walk away with? That's your carousel. Everything else can wait for another one.

Good carousel ideas from blog posts:

• A step-by-step process ("How to X in 5 steps").
• A list of mistakes or tips.
• A framework with named parts.
• A before-and-after comparison.
• A myth vs. fact breakdown.

Step 2: Write the slide plan

Before you design anything, write the text for each slide in a plain list. This is where most of the work happens.

A simple structure:

Rules for slide text:

• One idea per slide. If you need "and," it's probably two slides.
• Keep it short. Aim for under 30 words per slide. People swipe fast.
• Use the blog's best lines. Don't rewrite everything. Keep the sentences that already work.
• Cut the backstory. The blog post can explain. The carousel just shows.

Step 3: Write a cover that earns the swipe

The cover decides whether anyone sees slide 2. Make it specific:

• Weak: "Tips for better emails"
• Better: "5 email mistakes that cost me clients"
• Weak: "Content strategy guide"
• Better: "How I plan a month of posts in one afternoon"

A number, a clear result, or a mistake all work well. Put the hook in big text. Nothing else on the cover needs to compete with it.

Step 4: Design the slides

Keep the design simple and consistent:

• Size: Square (1080 x 1080) or portrait (1080 x 1350). Portrait takes up more of the phone screen.
• Big text. Most people read on a phone. If you have to squint on your laptop, it's too small.
• Same layout every slide. Same fonts, same colors, same position for the text.
• Your brand colors and name on every slide, so the carousel still points back to you if someone shares it.
• Slide numbers, so people know how far along they are.

Step 5: Upload it to LinkedIn

1. Export the slides as one PDF.
2. On LinkedIn, start a post and add it as a document.
3. Give the document a clear title. It shows up above the carousel.
4. Write a short post to go with it: one line about the problem, one line about what the carousel shows. Don't repeat every slide.
5. If you want to link to the full blog post, put the link in the first comment, not the post.

Real example

Say your blog post is "How to Price Your Freelance Services," about 1,800 words. It covers three pricing models, five mistakes, and a story about raising rates.

That's three carousels:

• Carousel 1: "3 ways to price freelance work (and when to use each)." One slide per model, plus a cover and a summary.
• Carousel 2: "5 pricing mistakes that cost me money." One mistake per slide.
• Carousel 3: "What happened when I raised my rates 40%." The story told in six short slides.

Here's the slide plan for Carousel 2:

1. Cover: 5 pricing mistakes that cost me money
2. Problem: Most freelancers don't lose money on bad clients. They lose it on bad pricing.
3. Mistake 1: Charging by the hour. You get paid less as you get faster.
4. Mistake 2: Not raising prices for existing clients.
5. Mistake 3: Giving a discount before anyone asked for one.
6. Mistake 4: Quoting on the call. Always send it later.
7. Mistake 5: No written scope. "Small changes" add up fast.
8. Summary: Price the result, not your time.
9. Closing: Which one have you made? I've made all five.

One blog post, three weeks of carousel content.

Tools that help

• Canva has LinkedIn carousel templates and can export straight to PDF. The free version is enough for most people.
• Google Slides or PowerPoint work fine too. Set a custom slide size and export as PDF.
• LinkedIn tools like Taplio and Supergrow include carousel makers built for LinkedIn.
• Reshaper AI can take your blog post, pasted in as an article or as raw text, and turn it into designed slide images with your brand color and logo. It writes the slide plan for you, with one idea per slide, and keeps each slide short enough to read on a phone. It gives you images, so you'll need to combine them into a PDF (Canva or any free image-to-PDF tool can do this) before uploading to LinkedIn.

Whatever you use, check every slide. Make sure the facts match the blog post and the order makes sense when you swipe through.

Common mistakes

• Too much text. If a slide looks like a paragraph, split it.
• Cramming the whole blog in. One idea per carousel. Make more carousels instead.
• A vague cover. No one swipes past "Tips and tricks."
• Tiny fonts. Check it on your phone before you post.
• Different designs on every slide. It looks messy and slows people down.
• Posting it as images instead of a document when you want the swipe format. A PDF document gives you the classic carousel.

Checklist

• Picked one idea from the blog post.
• Wrote the slide plan before designing.
• Cover has a specific hook.
• 6 to 10 slides, one idea each.
• Under 30 words per slide.
• Same design on every slide, with your name or logo.
• Checked on a phone.
• Exported as PDF and uploaded as a document.
• Short post to go with it, with the blog link in the comments.

Frequently asked questions

How many slides should a LinkedIn carousel have?

Between 6 and 10 is a good range. It's long enough to teach something and short enough that people finish it.

What size should LinkedIn carousel slides be?

Square (1080 x 1080) or portrait (1080 x 1350). Portrait takes up more space on a phone screen.

Do LinkedIn carousels have to be PDFs?

The classic swipeable carousel is uploaded as a document, and PDF is the usual format. You can also post several images at once, but that shows up as a photo gallery, not a document carousel.

Can I post the same blog content as a carousel?

Yes. Most of your LinkedIn audience hasn't read the blog post. A carousel is a different format for a different place, so it's not duplicate content.

How often can I turn one blog post into carousels?

As many times as it has distinct ideas. A long post with steps, mistakes, and a story can easily make three separate carousels.